The transmission model is based on a linear concept, that one message is transferred to one person and that the message is then transferred to another individual. The models challenges the idea that is it impossible to transmit a message without communication error from the sender to the receiver. This model seems extremely important because how one interprets a message is based on their background. There is not just one meaning in life, there is multiple interpretations.
The cultural model is based around the theory that everyone shares a commonality. It is seen as the groundwork for which community and communication have been built upon. In some form this could be true because you see a number of languages that have words that sound remarkably close. For example the Arabic language is seen by the culture as beautiful to large number of other cultures that borrowed words from their language.
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